Press Releases SEO
A press releases can also multi-task to serve as a way to help boost search visibility. The first step you want to take when you're optimizing a press release to get better found in the search engines, is to have a focus. Focus on a phrase that you want to be searched and found on.
So when you have this phrase focus, like case in point you're a Shoe Vendor looking to get more information out about your new canvas shoe style, you would focus on a phrase like “Canvas Shoe Styles” in a press release, so that that phrase would be in the title, maybe in the URL, throughout the content, maybe in a link. So the search engines would have more. Kind of mathematical matchups of this phrase being used throughout the release. These little steps can make a big difference in being searched and found.