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PPC (Pay Per Click) Vs Google AdWords?

Is PPC the same thing as Google AdWords?

ppc and google adwords

What are PPC and Google Adwords? How can PPC and Googel AdWords help my business. PPC and Google Adwords are not different things. Google Adwords is a “flavor” of PPC Advertising. PPC and Google Adwords are actually related to each other. PPC is the internet advertising model and Google Adwords is a type of PPC Provider. Pay per click goes by several different names, including acronyms like SEM, paid search, pay-per-click marketing, CPC or cost per click.

All of these names refer to the practice of an ad being placed and an advertiser being charged on a per click basis by the hosting search engine or site that then takes the user to the desired location, like the advertiser's web page. Advertisers are able to use the self serve platform to buy keywords that relate to their products and services in an attempt that when a user comes to google.com or bing.com and types in a query that is either close or exactly a match to the keyword that their ad will display causing an impression.

Impressions do not incur a charge through AdWords. It only costs the advertiser if the user clicks on the ad at a price that is determined both by AdWords and the advertiser. AdWords is an auction-based system that calculates the price of a click based on the industry, competition quality score and the maximum CPC or cost per click set by the advertiser for that keyword. This means that there is a lot going on every time a person performs a search as all advertisers that qualify for that auction are considered in fractions of a second as to which will display ads, what versions of the ad and in what order or position on the Google search as well as what they will pay should their ad be clicked upon.

Second, PPC Advertising and Google Adwords are not to be confused with SEO. Whereas SEO relies on organic search tactics to appear at the top of a search engine results page (SERP), while PPC Advertising and Google Adwords are types of paid search. PPC, or pay per click is an internet advertising model that is used to direct traffic to websites. Advertisers or website owners pay a fee every time their ad is clicked by a searcher. Advertisers or website owners specify ad placement and then pay only when their ad is clicked.

Google Adwords is a PPC Provider. Other PPC Providers include Bing and Yahoo! However, Google AdWords is the largest provider. When a searcher clicks the ad the website owner pays the current cost per click (CPC). The CPC is then deducted from the overall budget. As a type of PPC Advertising, the goal of a Google Adwords campaign is to get your content in front of Google searchers who are searching for related content.

According to searchengineland.com, in Q1 of 2014, paid search clicks “increased 5 percent and click-through-rates (CTR) were up 23 percent year over year (YoY).” The CTR figure is particularly encouraging for PPC campaigns as it shows people are increasingly selecting paid search ads.

However, not all PPC ad campaigns are successful. Like other marketing strategies it depends on your target audience, budget and keyword selection.


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