Google Analytics Partner with us
Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources. It is the most-widely used website statistics service available and is capable of measuring both conversions and sales.
The product is aimed at marketers as opposed to the webmasters and technologists from which the industry of web analytics originally grew. Google Analytics is capable of tracking visitors from all referrers including search engines, social networks, direct visits and referring sites. Displaying advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents are also components of the product.
The service was developed from Urchin on Demand, a product of the Urchin Software Corporation which Google acquired in April 2005. The system also integrates components of the Adaptive Path product Measure Map, which was acquired in 2006. Google continued to sell the standalone installable Urchin WebAnalytics Software through a network of value-added resellers until discontinuation in March of 2012.
Google unveiled their branded version of the software in 2005, yet due to overwhelming demand fro the service, new sign-ups were suspended just a week after the product hit the market. As capacity was added to the system, Google employed the use of a lottery-type invitation-code model through August of 2006. Since then, the service has been fully available to all users regardless of if they utilize Google for advertising or not.
In April 2011, Google announced the latest version of Google Analytics featuring multiple dashboards, more options of custom reports and a new interface design. The system has since been updated to include enhanced features such as real-time analytics and goal flow charts. The latest version of Google Analytic tracking code is known as the asynchronous tracking code, which is purported to be significantly more sensitive and accurate, being able to track even very short activities on a website.
Who can use Analytics?
Executives can learn: Which marketing initiatives are most effective Accurate website traffic patterns/trends Which customer and customer segments are most valuable
Marketing Professionals can learn: Where users come from and what do they do on the site How can the website convert more users into customers Which keywords resonate with prospects and lead to conversions Which online ad or creative is the most effective
Content & Developers can learn: Where people leave the site Which pages retain users the longest What search terms people use to find the site
How do I use Analytics?
You can use Analytics to track as many websites as you own. We’ve provided multiple reporting views in your account, so you can view individual reports for specific domains or subdomains. Track your Facebook, MySpace, WordPress or other solutions with Analytics. We recommend that you search for third party widgets that simplify the Analytics setup for pre-defined site templates. In some cases, you many not be able to use Analytics on sites where you cannot edit the page code (i.e. MySpace). However, often you can find plugins or widgets that will help you use Analytics in your page.
In order for Google Analytics to track data it is necessary that the Google Analytics tracking code is executed. Since most RSS/atom readers cannot execute JavaScript, Analytics will not count page views that are loaded through an RSS reader. Analytics requires that the user execute a JavaScript file on Google’s servers in order to track those page views. You can run Google Analytics in parallel with any third-party or internal solution you’ve already deployed.
How Much Does Analytics Cost?
If your site generates 10 million or fewer hits per month, then Google Analytics is free to setup. If your site generates more than 10 million hits per month, then we Google offers increased limits as part of Google Analytics Premium. Klick Twice Technolgies, Inc. fees are dependent on the type of site that we are tracking.
Klick Twice | Google Agency Partner
Klick Twice Technologies, Inc. is an agency partner for Google. We can setup up your account, track, congfig and recommned strategies to maximixze your website investment
Google Analytics and Klick Twice Technologies, Inc.
Whether you built and manage a personal website or are overseeing digital strategy for a major corporation, tracking how people find your site and how well it is performing is key for being competitive in the online market.
Google Analytics is a powerful free tool that makes tracking a site and analyzing data easy for anyone. Wonder which keywords resonate with visitors? Need insight into which design elements would be best-suited to your website? Google Analytics can answer these and many more of the questions that keep you awake at night.
Here’s a few of the things Google Analytics can track:
Visitors
Includes information about the visitors to your site such as their geographic location, language, number of visits and type of computers they use.
Traffic Sources
Analyzes details about how people found your website including which sites link to yours and which keywords visitors used to find you.
Content
Here you will be provided with information about specific pages on your site, including how visitors enter and exit and which pages are the most popular.
Goals
This feature is ideal for those aiming for specific objectives, providing you with data concerning actions such as downloads, registrations and purchases.
Ecommerce
This feature is designed for those selling products or services on their website as it houses all merchandise, transaction and revenue activity information.
Getting started is easy!
You can contact us by phone at 561-281-8330 or by email at info@klicktwice.com.
